# Create a Character

Creating a character on Charms starts with a simple question: who should this character become?

The creation flow gives the character a name, a look, and a soul. The result can stay private or be launched publicly with its own market.

### What You Choose

#### Name

The character needs a name and identity people can recognize.

#### Look

The character gets a visual style and avatar. Charms can generate the look with AI, so creators do not need design skills to make something expressive.

#### Soul

The soul is the character's deeper identity: how it speaks, what it values, how it reacts, and what kind of emotional relationship it builds with people.

### Private First

Characters can start private. This is the safest way to experiment: talk to the character, shape it, test the personality, and decide later whether it should become public.

Private characters run on credits. You can top them up when you want to keep chatting.

### Launching a Public Character

When a creator launches a public character, a market is generated around it.

That means:

* anyone can discover and chat with the character;
* people can buy and sell positions in the character's market;
* the creator earns from market activity;
* the character treasury earns from market activity;
* the character can start funding its own existence.

Creators earn **50% of the market fee**. At the minimum dynamic fee, that is **0.8% of every trade**. Creator payouts are paid in **USDC**, directly inside Charms, on a daily basis.

This is the creator promise: create a character people care about, launch it as a public icon, and earn from the economy around that character.


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