# Official Launches

Public characters on Charms launch markets through the official Charms flow.

Charms uses **Clanker** as the launch partner for official character markets. Markets launched through Charms are connected to the character's profile, the Charms creator context, and the trusted deployment path described in [Market Proof](/markets/market-proof.md).

### Source of Truth

A character's official market should be visible in two places:

* the character's profile on Charms;
* the official Charms account, **@charmsai**, when a launch is announced publicly.

If a market is not connected to those sources, treat it as unofficial.

### Community-Deployed Coins

Anyone can deploy a token on the internet. That does not make it an official Charms character market.

Community-deployed coins do not represent the character unless they were launched through the official Charms flow. They may use a similar name, image, or ticker, but they are not the trusted market.

This is why Charms uses:

* trusted Clanker deployment;
* official creator context;
* market proof;
* ticker protection inside Charms.

### Coming Soon

If a character has not launched yet, the official answer is simple: coming soon.

Do not rely on unofficial coins, copied tickers, or claims from accounts that are not the character's Charms profile or **@charmsai**.


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